Live Nation
Stray kids
Campaign
Global K-pop sensation Stray Kids, in collaboration with Live Nation and Visual Feeder, is revolutionizing digital Out-of-Home (OOH) advertising with a breathtaking digital window-scape campaign to promote their highly anticipated ‘dominATE’ World Tour. Strategically located in the heart of Chicago’s Chinatown, this campaign transforms unoccupied retail windows into vibrant, immersive displays that capture the electrifying essence of the tour while engaging the community in one of Chicago’s most dynamic neighborhoods.
K-pop’s meteoric rise
valued at $14.9 billion in 2023, has been fueled by trailblazing acts like Stray Kids, who have solidified their place as one of the genre’s most influential groups. With over eight billion streams on Spotify, their music resonates with a global audience, showcasing their widespread appeal. In recognition of their impact, the International Federation of the Phonographic Industry (IFPI) ranked Stray Kids as the third best-selling artist globally in 2023, cementing their position at the forefront of the K-pop wave.
Stray Kids ‘dominATE’ Tour
Stray Kids’ ‘dominATE’ Tour will take the stage at Chicago’s Wrigley Field on June 26, 2025, marking one of the summer’s most highly anticipated live events.
Live Nation - Stray Kids
