Paramount Pictures
Teenage Mutant Ninja Turtles
Campaign
Teenage Mutant Ninja Turtles Take Over Chicago with Digital Window Showcase Powered by Visual Feeder Chicago – In a bold citywide takeover, Paramount Pictures and experiential media tech company Visual Feeder launched Teenage Mutant Ninja Turtles: Mutant Mayhem across Chicago with 15 digital spectacualr window activations throughout the city and surrounding Chicagoland shopping centers. The campaign brought the film’s high-energy spirit to life through vibrant projections on retail windows, offering exclusive previews and dynamic visuals in high-foot-traffic areas. Featuring a star-studded cast including Seth Rogen, Jackie Chan, Ice Cube, and Post Malone, the activation delivered a powerful street-level experience that captured the attention of fans and families alike.
Launched in Just Two Weeks
The campaign was launched just 14 days after the initial client meeting, with the team scaling and adapting existing creative assets to fit 15 unique projection spec layouts—delivering a fast, efficient rollout across multiple storefronts.
Case Study Results
The campaign generated over 16 million impressions per week, with a gaze rate of 10.34% and an average engagement time of 6.2 seconds—demonstrating strong visibility and meaningful interaction across all 15 screen locations.
Paramount Pictures - Teenage Mutant Ninja Turtles
